What are the benefits of BrandMail?

What are the benefits of BrandMail?

What are the benefits of BrandMail?

BrandMail assists in ensuring our brand has a consistent visual identity across all email communications generated from Microsoft Outlook. The primary aim of a visual identity is to increase the likelihood of voluntary recall when a potential client is considering a purchase.

Marketing uses several mechanisms, including advertising, events, sponsorship and public relations to increase voluntary recall in the target audience. One of these mechanisms is adherence to a corporate identity guideline. The purpose of a coherent and consistent corporate identity is to create a visual consistency which is reinforced every time there is interaction with the brand. Every element of the brand should repeat this visual consistency and assist in building a memory chain which increases recall and builds top-of-mind presence. Consistent email signatures and communication play a critical role in ensuring brand consistency and trust.



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